still think social media is just a fad? this video should do away with any doubts.
welcome to the world of *SOCIALNOMICS*
(via @hermioneway and @zee)
(UPDATE)
y’know, I was compelled to add this extra bit after sobering up from having been blown away by the stats thrown at us on this video. Even before seeing this video mind you, I’ve been one of those that is wholeheartedly convinced that social media is the way forward. No doubt, whatsoever.
however, upon having a deeper think about the video and from commenting on it with @Litmanlive, I reverted to viewing it from a *healthy-skeptic* point of view. Seeing it from this *healthy-skeptic* point of view shot up some red flags in my head - most notably that this video may be the culprit of generating a great degree of *hype* around social media. If you come to think of it, it’s very easy to take in these statistics for fact without even questioning where they come from (especially b/c we are already convinced that Social Media is in fact not a fad, etc).
i go on to think that: hey, we’ve been here before, right? mid 90s, internet/e-commerce hype, and sure there was equivalent media that made us drunk with promising stats. are we applying the learnings of the past when it comes to distinguishing *hype* from reality?
as of now I think the truth will be somewhere in the middle - yes some truly disruptive changes in behaviour and business models are bound to happen, but maybe not to the extent the mind blowing stats thrown at us on the video may lead us to believe…
as usual, the folks at RAZORFISH pushing the enevelope with yet another awesome report.
check out a key snippet of the findings in the report below and click on the link to get an expanded viewpoint.
ENJOY!
“The findings revealed a paradox, though, in that 62% say they don’t seek out brand opinions via social media but 71% share recommendations on products and services on social sites at least once every few months.
What gives? The study suggests people are influencing each others’ purchase decisions even when they’re not consciously asking for purchase advice.
For that reason, brands have to participate directly in these online discussions or face growing irrelevance, says Razorfish. But they have to bring credible voices that “need to be more engaging, personal, humble, authentic and participatory than traditional advertising images,” advises the report.
Establishing an authentic presence in social media is where many marketers fall down, according to Shiv Singh, vice president and global social media lead at Razorfish. “Most brands aren’t doing it successfully,” he said in an interview last week.”
TED talk by Clay Shirky (@cshirky) on HOW SOCIAL MEDIA CAN CHANGE HISTORY
‘the historical moment our generation has been living through is the largest increase in expressive capability in human history’
communication ‘revolutions’ throughout history:
1. printing press 1400s gave us the 1-to-many pattern
2. telegraph then telephone several hundred yrs ago gave us 1-to-1 pattern (conversational media)
3. recorded media 150yrs ago gave us 1-to-many pattern
4. radio and TV 100yrs ago gave a boost in delivery of messages of a 1-to-many pattern
5. NOW!!! —» the social internet gives us many-to-many pattern of media reception + creation + hyper-delivery for the first time, EVER!
‘in a world where media is global, social, ubiquitous and cheap;
in a world of media where the former audience is increasingly full participants;
in this world, media is less and less often about crafting a single message to be consumed by individuals and it is more and more often a way of creating an environment for convening and supporting groups. Thus, the choice we now face is: how to make the best use of this medium, even if it means changing the way we’ve always done it.’
thanks for this fine find @jlcoassin!!!
This slide neatly sums up the main differences between Web 1.0, Web 2.0 and Web 3.0
Web 1.0 - That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.
Web 2.0 - This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.
Web 3.0 - This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.
this brief and to-the-point piece by FreshNetworks is spot on!
ohhh, and the 10 types of conversations in Social Media to keep an eye on are:
Of course there’s a natural tension between gift economies and market economies. Giving away everything for free is not the soundest of business models (although Matt Mason, author of ‘The Pirate’s Dilemma’, has some thoughts on this). But gifting time, help and effort to communities and helping the conversations within them, to help everyone’s ‘whuffie’ grow (not just your own) is the key to proper social media engagement.
taken from this excellent post by @qwghlm which i strongly recommend giving a read.
everyone, and i mean everyone, should be in-the-know about the meanings of ‘whuffie’ / ‘social capital’ / ‘guanxi’. seriously.
The 90-9-1 rule, or 90-9-1 principle, is a really handy way of remembering who does what on your community.
It’s also a helpful way of gauging how traffic visiting your site will translate to people posting on your site and engaging with the community.
In brief:
- 90% of community users are passive members. They ‘lurk’ and read, without contributing.
- 9% of community users are ‘editors’ that will modify content or add to an existing thread (by posting a comment or replying) but rarely create any content from scratch.
- 1% of users are ‘creators’ that will participate a lot, including adding photos, starting new discussions and taking part in activity across the community.
With more low-effort forms of activity becoming commonplace, such as clicking to rate a piece of content, the ratio of editors to lurkers is likely to rise. However, the likelihood is the number of creators adding lots of fresh stuff to your community will always be a tiny percentage.
via FreshNetworks
