taken from this excellent post by @qwghlm which i strongly recommend giving a read.
everyone, and i mean everyone, should be in-the-know about the meanings of ‘whuffie’ / ‘social capital’ / ‘guanxi’. seriously.
The 90-9-1 rule, or 90-9-1 principle, is a really handy way of remembering who does what on your community.
It’s also a helpful way of gauging how traffic visiting your site will translate to people posting on your site and engaging with the community.
In brief:
- 90% of community users are passive members. They ‘lurk’ and read, without contributing.
- 9% of community users are ‘editors’ that will modify content or add to an existing thread (by posting a comment or replying) but rarely create any content from scratch.
- 1% of users are ‘creators’ that will participate a lot, including adding photos, starting new discussions and taking part in activity across the community.
With more low-effort forms of activity becoming commonplace, such as clicking to rate a piece of content, the ratio of editors to lurkers is likely to rise. However, the likelihood is the number of creators adding lots of fresh stuff to your community will always be a tiny percentage.
via FreshNetworks
for the second time this week, we’re treated to a fantastic presso (case study to be more precise) that walks us through a smart and well executed social media campaign! the presentation and campaign results speak for themselves! take a look!
top marks to the @wearesocial crew!
i came across this presentation - or more like a case study on social media reporting - for the first time at my first Measurement Camp where it was presented by @bethgranter. To me it’s surely been one of the best presentations I’ve seen at the Measurement Camp sessions. As you’ll see, the presentation is zero fluff and very to the point. i like that. top-marks to @bethgranter and thanks for sharing!!!
Had to pass on this video because I believe it does a great job at adding a big dose of perspective to the current confidence crisis affecting the markets and the overall economy. Not only that, it clearly makes the case of something I truly believe in which is that - THE BEST IS YET TO COME!
It’s incredible to think that it was ONLY 60 years ago that we began to come out of an incredibly problematic half century in world history - I mean: two world wars, major worldwide depressions, all within a span of 50 years! Yet, we seem to forget how far we’ve come since then. Sadly, in today’s short-sighted world, it seems that the slightest ‘negative’ news crushes investor confidence to bits - which in the end affects us all. This shouldn’t be. At least not to the degree that it happens nowadays.
Pay attention to the factual evidence Mr. Alex Tabarrok presents that talks to this point. My bet is that you will feel inspired by his factual reasoning and become an advocate of his message. If so, why not pass it along to your Twitter followers, Facebook friends, LinkedIn contacts or whichever one of your networks is most appropriate? By doing so you will be contributing to the distribution of this positive, intelligent, and reasonable message, and be of service to your network!
special hat-tip to mr @stedavies for pointing in the right direction!
check out this straightaking presso about the power of WORD OF MOUTH - it is excellent at many levels!
i will let it do the talking… suffice to say it drives the point loud and clear, and does so in a stylish, clear, and convincing manner!
can’t believe i had missed this bit of online gold until now!
this slidedeck is simply awesome and right on the money!
i absolutely love the first 8 slides that set up an all too familiar scene that those who have been caught within teams that *don’t get* social media will be able to relate to…
the rest of the slidedeck goes on to make great points such as:
- real success in the online/social media space requiers A LONG TERM COMMITMENT of your (i.e. the client’s) time and money
- quit buying EYEBALLS and start earning whole fans. viewers come and go but FANS will fight for your survival
and then some…
hat tip to mr. @LitmanLive for constantly pointing us in the right direction…!
when it comes to pressos (a.k.a. presentations) that talk/teach about twitter, i believe you can’t have enough of them - even as twitter seems to have gone mainstream. granted, some of these may repeat many of the things that have been said before, but the fact remains that (IMHO) many peeps in traditional PR are STILL not tuned into twitter as an indespensible tool for their day-to-day jobs of managing their client’s reputation. quite frankly, i believe this is a major oversight. however, to give these folks the benefit of the doubt, most of them may be caught in the early stages of twitter adoption which you can take a look at here.
lastly, hat tip to the folks at Weber Shandwick UK for this latest, quite comprehensive, and insightful presso. top marks to mr. Jonny Rosmont (@rosemontjd) as well!
FANTASTIC to see traditional blue-chip companies embracing the inevitable.
in this case, we have IBM leading the charge with this presso that encourages its staff to use social networks while providing specific pointers on Facebook up-keep/etiquette. (via @RobertoCarreras)
