The 90-9-1 rule, or 90-9-1 principle, is a really handy way of remembering who does what on your community.
It’s also a helpful way of gauging how traffic visiting your site will translate to people posting on your site and engaging with the community.
In brief:
- 90% of community users are passive members. They ‘lurk’ and read, without contributing.
- 9% of community users are ‘editors’ that will modify content or add to an existing thread (by posting a comment or replying) but rarely create any content from scratch.
- 1% of users are ‘creators’ that will participate a lot, including adding photos, starting new discussions and taking part in activity across the community.
With more low-effort forms of activity becoming commonplace, such as clicking to rate a piece of content, the ratio of editors to lurkers is likely to rise. However, the likelihood is the number of creators adding lots of fresh stuff to your community will always be a tiny percentage.
via FreshNetworks
