“ Of course there’s a natural tension between gift economies and market economies. Giving away everything for free is not the soundest of business models (although Matt Mason, author of ‘The Pirate’s Dilemma’, has some thoughts on this). But gifting time, help and effort to communities and helping the conversations within them, to help everyone’s ‘whuffie’ grow (not just your own) is the key to proper social media engagement.

taken from this excellent post by @qwghlm which i strongly recommend giving a read.

everyone, and i mean everyone, should be in-the-know about the meanings of ‘whuffie’ / ‘social  capital’ / ‘guanxi’. seriously.

posted : Monday, May 25th, 2009