as usual, the folks at RAZORFISH pushing the enevelope with yet another awesome report.
check out a key snippet of the findings in the report below and click on the link to get an expanded viewpoint.
ENJOY!
“The findings revealed a paradox, though, in that 62% say they don’t seek out brand opinions via social media but 71% share recommendations on products and services on social sites at least once every few months.
What gives? The study suggests people are influencing each others’ purchase decisions even when they’re not consciously asking for purchase advice.
For that reason, brands have to participate directly in these online discussions or face growing irrelevance, says Razorfish. But they have to bring credible voices that “need to be more engaging, personal, humble, authentic and participatory than traditional advertising images,” advises the report.
Establishing an authentic presence in social media is where many marketers fall down, according to Shiv Singh, vice president and global social media lead at Razorfish. “Most brands aren’t doing it successfully,” he said in an interview last week.”
