still think social media is just a fad? this video should do away with any doubts.
welcome to the world of *SOCIALNOMICS*
(via @hermioneway and @zee)
(UPDATE)
y’know, I was compelled to add this extra bit after sobering up from having been blown away by the stats thrown at us on this video. Even before seeing this video mind you, I’ve been one of those that is wholeheartedly convinced that social media is the way forward. No doubt, whatsoever.
however, upon having a deeper think about the video and from commenting on it with @Litmanlive, I reverted to viewing it from a *healthy-skeptic* point of view. Seeing it from this *healthy-skeptic* point of view shot up some red flags in my head - most notably that this video may be the culprit of generating a great degree of *hype* around social media. If you come to think of it, it’s very easy to take in these statistics for fact without even questioning where they come from (especially b/c we are already convinced that Social Media is in fact not a fad, etc).
i go on to think that: hey, we’ve been here before, right? mid 90s, internet/e-commerce hype, and sure there was equivalent media that made us drunk with promising stats. are we applying the learnings of the past when it comes to distinguishing *hype* from reality?
as of now I think the truth will be somewhere in the middle - yes some truly disruptive changes in behaviour and business models are bound to happen, but maybe not to the extent the mind blowing stats thrown at us on the video may lead us to believe…
