The Guanaco

#londontown. it keeps reminding me of how cool it is to live here.

Fri, 26 Feb 2010 02:14:10 +0000

#londontown. it keeps reminding me of how cool it is to live here.

check it out, check it out! #in RT @wearesocial: Our new home: 37 Golden Square http://bit.ly/bR6Un9

Thu, 25 Feb 2010 22:16:40 +0000

check it out, check it out! #in RT @wearesocial: Our new home: 37 Golden Square http://bit.ly/bR6Un9

still think social media is just a fad? this video should do...

Sun, 16 Aug 2009 11:47:00 +0100

still think social media is just a fad? this video should do away with any doubts.

welcome to the world of *SOCIALNOMICS*

(via @hermioneway and @zee)

(UPDATE)

y’know, I was compelled to add this extra bit after sobering up from having been blown away by the stats thrown at us on this video. Even before seeing this video mind you, I’ve been one of those that is wholeheartedly convinced that social media is the way forward. No doubt, whatsoever.

however, upon having a deeper think about the video and from commenting on it with @Litmanlive, I reverted to viewing it from a *healthy-skeptic* point of view. Seeing it from this *healthy-skeptic* point of view shot up some red flags in my head - most notably that this video may be the culprit of generating a great degree of *hype* around social media. If you come to think of it, it’s very easy to take in these statistics for fact without even questioning where they come from (especially b/c we are already convinced that Social Media is in fact not a fad, etc).

i go on to think that: hey, we’ve been here before, right? mid 90s, internet/e-commerce hype, and sure there was equivalent media that made us drunk with promising stats. are we applying the learnings of the past when it comes to distinguishing *hype* from reality?

as of now I think the truth will be somewhere in the middle - yes some truly disruptive changes in behaviour and business models are bound to happen, but maybe not to the extent the mind blowing stats thrown at us on the video may lead us to believe…

THE CONVERGENCE CULTURE a must watch indeed! (via...

Mon, 10 Aug 2009 20:10:00 +0100

*THE CONVERGENCE CULTURE* a must watch indeed! (via @wearesocial)

RAZORFISH Study: Brands Must Do Better in Social Media

Tue, 14 Jul 2009 00:52:00 +0100

*RAZORFISH* Study: Brands Must Do Better in Social Media:

as usual, the folks at RAZORFISH pushing the enevelope with yet another awesome report.

check out a key snippet of the findings in the report below and click on the link to get an expanded viewpoint.

ENJOY!

“The findings revealed a paradox, though, in that 62% say they don’t seek out brand opinions via social media but 71% share recommendations on products and services on social sites at least once every few months.

What gives? The study suggests people are influencing each others’ purchase decisions even when they’re not consciously asking for purchase advice.

For that reason, brands have to participate directly in these online discussions or face growing irrelevance, says Razorfish. But they have to bring credible voices that “need to be more engaging, personal, humble, authentic and participatory than traditional advertising images,” advises the report.

Establishing an authentic presence in social media is where many marketers fall down, according to Shiv Singh, vice president and global social media lead at Razorfish. “Most brands aren’t doing it successfully,” he said in an interview last week.”

TED talk by Clay Shirky (@cshirky) on HOW SOCIAL MEDIA CAN...

Sun, 28 Jun 2009 11:16:47 +0100

TED talk by Clay Shirky (@cshirky) on HOW SOCIAL MEDIA CAN CHANGE HISTORY

‘the historical moment our generation has been living through is the largest increase in expressive capability in human history’

communication ‘revolutions’ throughout history:

1. printing press 1400s gave us the 1-to-many pattern

2. telegraph then telephone several hundred yrs ago gave us 1-to-1 pattern (conversational media)

3. recorded media 150yrs ago gave us 1-to-many pattern

4. radio and TV 100yrs ago gave a boost in delivery of messages of a 1-to-many pattern

5. NOW!!! —» the social internet gives us many-to-many pattern of media reception + creation + hyper-delivery for the first time, EVER!

‘in a world where media is global, social, ubiquitous and cheap;

in a world of media where the former audience is increasingly full participants;

in this world, media is less and less often about crafting a single message to be consumed by individuals and it is more and more often a way of creating an environment for convening and supporting groups. Thus, the choice we now face is: how to make the best use of this medium, even if it means changing the way we’ve always done it.’

this. is. fantastic. period. (via @damienmulley)

Sat, 20 Jun 2009 10:54:05 +0100

this. is. fantastic. period.

(via @damienmulley)

hilarious! thnx buddy! (via geetarchurchy)

Mon, 15 Jun 2009 16:45:05 +0100

hilarious! thnx buddy!

(via geetarchurchy)

thanks for this fine find @jlcoassin!!! This slide neatly sums...

Sun, 31 May 2009 19:13:01 +0100

thanks for this fine find @jlcoassin!!!

This slide neatly sums up the main differences between Web 1.0, Web 2.0 and Web 3.0

Web 1.0 - That Geocities & Hotmail era was all about read-only content and static HTML websites. People preferred navigating the web through link directories of Yahoo! and dmoz.

Web 2.0 - This is about user-generated content and the read-write web. People are consuming as well as contributing information through blogs or sites like Flickr, YouTube, Digg, etc. The line dividing a consumer and content publisher is increasingly getting blurred in the Web 2.0 era.

Web 3.0 - This will be about semantic web (or the meaning of data), personalization (e.g. iGoogle), intelligent search and behavioral advertising among other things.

via Digital Inspiration

the 10 conversations to listen for in Social Media

Mon, 25 May 2009 13:22:29 +0100

the 10 conversations to listen for in Social Media:

this brief and to-the-point piece by FreshNetworks is spot on!

ohhh, and the 10 types of conversations in Social Media to keep an eye on are:

The complaint
The compliment
The problem
The question or inquiry
The campaign impact
The crisis
The competitor
The crowd
The influencer
The point of need

"Of course there’s a natural tension between gift economies and market economies. Giving away..."

Mon, 25 May 2009 13:12:06 +0100

“Of course there’s a natural tension between gift economies and market economies. Giving away everything for free is not the soundest of business models (although Matt Mason, author of ‘The Pirate’s Dilemma’, has some thoughts on this). But gifting time, help and effort to communities and helping the conversations within them, to help everyone’s ‘whuffie’ grow (not just your own) is the key to proper social media engagement.”

- taken from this excellent post by @qwghlm which i strongly recommend giving a read.

everyone, and i mean everyone, should be in-the-know about the meanings of ‘whuffie’ / ‘social capital’ / ‘guanxi’. seriously.

The 90-9-1 rule

Mon, 25 May 2009 13:00:32 +0100

jlcoassin:

The 90-9-1 rule, or 90-9-1 principle, is a really handy way of remembering who does what on your community.

It’s also a helpful way of gauging how traffic visiting your site will translate to people posting on your site and engaging with the community.

In brief:

90% of community users are passive members. They ‘lurk’ and read, without contributing.

9% of community users are ‘editors’ that will modify content or add to an existing thread (by posting a comment or replying) but rarely create any content from scratch.

1% of users are ‘creators’ that will participate a lot, including adding photos, starting new discussions and taking part in activity across the community.

With more low-effort forms of activity becoming commonplace, such as clicking to rate a piece of content, the ratio of editors to lurkers is likely to rise. However, the likelihood is the number of creators adding lots of fresh stuff to your community will always be a tiny percentage.

via FreshNetworks

for the second time this week, we’re treated to a...

Fri, 15 May 2009 18:35:44 +0100

for the second time this week, we’re treated to a fantastic presso (case study to be more precise) that walks us through a smart and well executed social media campaign! the presentation and campaign results speak for themselves! take a look!

top marks to the @wearesocial crew!

i came across this presentation - or more like a case study on...

Thu, 14 May 2009 17:46:27 +0100

i came across this presentation - or more like a case study on social media reporting - for the first time at my first Measurement Camp where it was presented by @bethgranter. To me it’s surely been one of the best presentations I’ve seen at the Measurement Camp sessions. As you’ll see, the presentation is zero fluff and very to the point. i like that. top-marks to @bethgranter and thanks for sharing!!!

Had to pass on this video because I believe it does a great job...

Fri, 08 May 2009 01:00:35 +0100

Had to pass on this video because I believe it does a great job at adding a big dose of perspective to the current confidence crisis affecting the markets and the overall economy. Not only that, it clearly makes the case of something I truly believe in which is that - THE BEST IS YET TO COME!

It’s incredible to think that it was ONLY 60 years ago that we began to come out of an incredibly problematic half century in world history - I mean: two world wars, major worldwide depressions, all within a span of 50 years! Yet, we seem to forget how far we’ve come since then. Sadly, in today’s short-sighted world, it seems that the slightest ‘negative’ news crushes investor confidence to bits - which in the end affects us all. This shouldn’t be. At least not to the degree that it happens nowadays.

Pay attention to the factual evidence Mr. Alex Tabarrok presents that talks to this point. My bet is that you will feel inspired by his factual reasoning and become an advocate of his message. If so, why not pass it along to your Twitter followers, Facebook friends, LinkedIn contacts or whichever one of your networks is most appropriate? By doing so you will be contributing to the distribution of this positive, intelligent, and reasonable message, and be of service to your network!

special hat-tip to mr @stedavies for pointing in the right direction!

check out this straightaking presso about the power of WORD OF...

Thu, 07 May 2009 19:50:12 +0100

check out this straightaking presso about the power of WORD OF MOUTH - it is excellent at many levels!

i will let it do the talking… suffice to say it drives the point loud and clear, and does so in a stylish, clear, and convincing manner!

can’t believe i had missed this bit of online gold until...

Wed, 06 May 2009 00:15:14 +0100

can’t believe i had missed this bit of online gold until now!

this slidedeck is simply awesome and right on the money!

i absolutely love the first 8 slides that set up an all too familiar scene that those who have been caught within teams that *don’t get* social media will be able to relate to…

the rest of the slidedeck goes on to make great points such as:

- real success in the online/social media space requiers A LONG TERM COMMITMENT of your (i.e. the client’s) time and money

- quit buying EYEBALLS and start earning whole fans. viewers come and go but FANS will fight for your survival

and then some…

hat tip to mr. @LitmanLive for constantly pointing us in the right direction…!

when it comes to pressos (a.k.a. presentations) that talk/teach...

Tue, 05 May 2009 21:15:48 +0100

when it comes to pressos (a.k.a. presentations) that talk/teach about twitter, i believe you can’t have enough of them - even as twitter seems to have gone mainstream. granted, some of these may repeat many of the things that have been said before, but the fact remains that (IMHO) many peeps in traditional PR are STILL not tuned into twitter as an indespensible tool for their day-to-day jobs of managing their client’s reputation. quite frankly, i believe this is a major oversight. however, to give these folks the benefit of the doubt, most of them may be caught in the early stages of twitter adoption which you can take a look at here.

lastly, hat tip to the folks at Weber Shandwick UK for this latest, quite comprehensive, and insightful presso. top marks to mr. Jonny Rosmont (@rosemontjd) as well!

Primary school children will learn to read on Google

Fri, 01 May 2009 11:23:03 +0100

Primary school children will learn to read on Google:

Computing skills will be put on an equal footing with literacy and numeracy in the biggest overhaul of primary education for more than 20 years.

(and i insist, THIS IS ONLY THE BEGINNING!!! i beg you to do the math and have a think about the implications this has on future human behaviour plus how this disrupts the business/marketing/traditional PR/communication models of today…)

FANTASTIC to see traditional blue-chip companies embracing the...

Fri, 01 May 2009 11:13:47 +0100

FANTASTIC to see traditional blue-chip companies embracing the inevitable.

in this case, we have IBM leading the charge with this presso that encourages its staff to use social networks while providing specific pointers on Facebook up-keep/etiquette. (via @RobertoCarreras)

The Guanaco

#londontown. it keeps reminding me of how cool it is to live here.

check it out, check it out! #in RT @wearesocial: Our new home: 37 Golden Square http://bit.ly/bR6Un9

still think social media is just a fad? this video should do...

*THE CONVERGENCE CULTURE* a must watch indeed! (via...

*RAZORFISH* Study: Brands Must Do Better in Social Media

TED talk by Clay Shirky (@cshirky) on HOW SOCIAL MEDIA CAN...

this. is. fantastic. period. (via @damienmulley)

hilarious! thnx buddy! (via geetarchurchy)

thanks for this fine find @jlcoassin!!! This slide neatly sums...

the 10 conversations to listen for in Social Media

"Of course there’s a natural tension between gift economies and market economies. Giving away..."

The 90-9-1 rule

for the second time this week, we’re treated to a...

i came across this presentation - or more like a case study on...

Had to pass on this video because I believe it does a great job...

check out this straightaking presso about the power of WORD OF...

can’t believe i had missed this bit of online gold until...

when it comes to pressos (a.k.a. presentations) that talk/teach...

Primary school children will learn to read on Google

Computing skills will be put on an equal footing with literacy and numeracy in the biggest overhaul of primary education for more than 20 years.

FANTASTIC to see traditional blue-chip companies embracing the...

THE CONVERGENCE CULTURE a must watch indeed! (via...

RAZORFISH Study: Brands Must Do Better in Social Media